Intentional works with nonprofits, foundations, philanthropists, influencers, and corporations to create communications and advocacy plans that put people in control of their own stories, move decision-makers to action and drive greater equity and impact.
Our Theory of Change
When we recast the story and shift from depicting“beneficiaries” sharing trauma or circumstance to willing advocates offering advice and guidance, it profoundly changes how capable we perceive people and communities to be co-creators of solutions that impact their lives.
We now see people and communities differently - not just for their challenges, but for their expertise - and we engage them more deeply in program and strategy design.
Now community members have both presence and power at decision-making tables and are helping design shared strategies and solutions, and we see a shift in who gets funded, what gets funded, and how it gets funded.
The outcome is greater equity and impact.
And it all starts with depiction and representation.
We Do Two Things Really Well.
We analyze your existing communications assets, train your staff, and help you change how you depict and engage the communities you serve - from “beneficiaries” to “experts.”
Is implicit bias hindering your impact? Intentional will help you reframe how you depict the people you serve from a sympathy or gratitude-based approach to one that features the advice and guidance of willing advocates.
Intentional’s approach goes beyond ethical storytelling and asset-based framing to reduce implicit bias and change the perception of staff, board, and the public about the capability of people, communities, & countries. Our approach leads to deeper engagement of communities in program design and shifts who gets funded, what gets funded, and how it gets funded.
We develop community-centric plans, projects, campaigns, and strategies that change the perception of the capability of people and lead to greater equity and impact.
Intentional can help create community-centric partnerships, advocacy, and communications plans where people advocate for themselves, have presence and power at the tables where decisions are made, control their own stories and images, and meet your organizational goals and objectives.
Our Planning Tools are Community-Driven
Our partnership model disrupts the status quo and reimagines more effective roles for philanthropy, the private sector, government, and civil society.
Intentional's model sees the partnerships of tomorrow leveraging philanthropy as a facilitator, the private sector as an accelerator, governments as builders, and civil society as the experts they are.
Intentional's bespoke nine-step advocacy planning model is community-driven and moves decision-makers to action.
Clients
